IUE409 New Product Marketing

Code IUE409
Name New Product Marketing
Status Compulsory/Courses of Limited Choice
Level and type Post-graduate Studies, Professional
Field of study Economics
Academic staff Ieva Andersone
Credit points 2.0 (3.0 ECTS)
Parts 1
Annotation Research and marketing. Market segmentation. The system of consumer and production marketing. Marketing factors, concepts, definitions. Model of the marketing definition. Types of new products marketing. Role of quality in new product marketing. Product life cycle. Competitiveness of a new product, pricing..
Goals and objectives
of the course in terms
of competences and skills
Learning outcomes
and assessment

Course prerequisites

[Extended course information PDF]