| Code | IUE409 |
| Name | New Product Marketing |
| Status | Compulsory/Courses of Limited Choice |
| Level and type | Post-graduate Studies, Professional |
| Field of study | Economics |
| Faculty | |
| Academic staff | Ieva Andersone |
| Credit points | 2.0 (3.0 ECTS) |
| Parts | 1 |
| Annotation |
Research and marketing. Market segmentation. The system of consumer and production marketing. Marketing factors, concepts, definitions. Model of the marketing definition. Types of new products marketing. Role of quality in new product marketing. Product life cycle. Competitiveness of a new product, pricing.. |
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Goals and objectives of the course in terms of competences and skills |
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Learning outcomes and assessment |
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| Course prerequisites |